The Growth of Fast-Food Restaurants。 in China
Shangha。i, with a population of more than ]2 million peppie, is the fastest-。growing, ric。hest city in eastern China. Today Shanghai has hundreds of fast-food res。taura。n。ts including McD。onald's, Pizza Hut and the Chinese-style Ca。lifornia Beef Noodle King.
。 Chinese customers like this new style of dining。 because it is fast, convenient and clean. These restaurant chains offer a wide variety of foods new to。 China. McDonald's customers are still more likely to eat chicken or fish than the company's more fam。ous hamburgers because they are not so familiar with。 beef. Over time, however, the city。's customers are eating more beef, cheese and French fr。ies than previous generations since more young people like to eat Western fast-food。.
Shanghai's Western fast-food restaurants are more expensive than the Chinese-。style food outl。ets. As a result, it is members of t。he。 middle class earning more money and spending it on entertainment and fo。od who eat in them frequently.N。owadays, abo。ut half o。f Shanghai's consumers are eating out at a restaurant at least onc。e a month. Most of them are young men under the age of 36.
How fast has the spread of fast-food restaurants been in China'? Take a look at Kentucky Fried Chicken (KFC) and McDonald's: KFC had 40 restaurants in Shanghai in 1996, and 250 in 1998, while McDonald's had 180 restaurants across Chin。a in 1998. Such popularity means that these figures will m。ost probably double i。n two or three years.
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